Details: This poster is of a vintage ad created by Marcello Dudovich. It shows one brown hat in the center, and several more lighter colored hats swirling in the background. At the top it says Qual sole fra le stelle (sun between the stars). At the bottom it says G.B. Borsalino. Fu Lazzaro & C. Alessandria (Italia). La Casa Mederna.
Borsalino is the name of a hat company known particularly for its fedoras. Established in 1857, their factory is in Alessandria, Italy. Marcello Dudovich (21 March 1878 - 31 March 1962) was an Italian advertising illustrator and painter. Dudovich started making advertising sketches in Milan. In Turin, he has further success creating billboard ads and works for several companies (Carpano, Fiat, Pirelli, Romeo Alpha).