Details: This poster shows a vintage ad for Matson Lines. It shows some boats going under the Golden Gate Bridge. At the top it says 'America The Perfect Way'. At the bottom it says 'SS Mariposa, SS Monterey, Matson Lines'.
The Matson Navigation Company, a subsidiary of Alexander & Baldwin, is a private shipping company with roots extending into the late 19th century. It is credited with introducing mass tourism to Hawaii. Primarily a purveyor of cargo, Matson also introduced into service a number of passenger liners to capitalize on the burgeoning tourist trade. In 1926 Matson took over the Oceanic Steamship Company, operating three trans-Pacific liners, including the SS Sonoma. From the early 20th century through the 1970s, Matson liners sailed from the west coast ports of San Francisco and Los Angeles to Honolulu and points beyond, including a handful of South Pacific ports of call as well as Australia (Sydney) and New Zealand (Auckland).