Details: This poster is of a vintage ad for Grafofoni Columbia (Columbia Graphophone Company). It shows a couple dancing on a gramophone player. At the top it says Vendita Anche A Rate Cataloghi Gratis and at the bottom it says Grafofoni Columbia, Via Dante 9, Milano.
The Columbia Graphophone Company was one of the earliest gramophone companies in the United Kingdom. On April 21, 1931, the Gramophone Company and the Columbia Graphophone Company merged and formed a new company Electric and Musical Industries (EMI). American anti-trust laws forced EMI to sell its American Columbia operations. EMI continued to operate the Columbia record label everywhere but the U.S., Canada, and Japan until the early 1970s.