The Stanley Cup (French: La Coupe Stanley) is an ice hockey club trophy, awarded annually to the National Hockey League (NHL) playoffs champion. It has been referred to as The Cup, The Holy Grail, or facetiously (chiefly by sportswriters) as Lord Stanley's Mug or Lord Stanley's Cup. The Stanley Cup is surrounded by numerous legends and traditions, the oldest of which is the celebratory drinking of champagne out of the cup by the winning team. Unlike the trophies awarded by the other three major professional sports leagues of North America, a new Stanley Cup is not made each year. Cup winners keep it until a new champion is crowned. It is unusual among trophies, in that it has the name of the winning players, coaches, management, and club staff engraved on its chalice.